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QPS & Throughput Playbook

The formula

QPS = (DAU × actions per user per day) ÷ 86,400   →   peak QPS = QPS × peak factor (2–10×)

Read vs write

Split traffic into reads and writes — they hit different systems and the ratio drives your whole design. A read:write ratio of 100:1 (typical of social feeds) means caching and read replicas dominate; a write-heavy 1:1 (logging/metrics) means partitioning and write throughput dominate.

Steps

  1. Average QPS from DAU × actions ÷ 86,400.
  2. Apply a peak factor (daily peaks ~2–3×; spiky events like flash sales 10×+).
  3. Split by read:write; size each path separately.

Worked example

50M DAU, 20 actions/day, 90% reads:


Formulas are standard/public-domain engineering math. Approach and reference-table format adapted from the System Design Primer (CC BY 4.0), Jeff Dean’s latency numbers, the DesignGurus capacity-estimation guide, and Little’s Law.

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